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Laxmisha began with a simple frustration: children's clothing was either beautiful and impractical, or practical and forgettable. We wanted both.
Laxmisha is named after the woman who taught us that a well-made garment is an act of care. She cut her grandchildren’s clothes on the floor of a house in Chennai, always a size generous, always in cotton that had already been through the wash once.
We have kept her rules and added a few of our own. Nothing scratches. Nothing needs ironing before school. Labels are printed, not stitched. Seams lie flat. And the palette stays quiet enough that a dress from this season still works with a cardigan from the last.
The emblem in our logo draws on the vel, a form that has followed South Indian families for generations. It shows up in small ways across the site, the same way it once showed up on the collar of something handmade.
Almost everything we make starts as cotton — mul, poplin, twill, double gauze. It is washed before it is cut so the fit you buy is the fit you keep.
We work with hand-block printers in Bagru and small ateliers in Tamil Nadu. Runs are short, which is why a print sometimes sells out and comes back a little different.
Adjustable waists, deep hems and straps that let out. A piece should last more than one season, because children do not grow on a schedule.
Our printing is done by a family workshop in Bagru that has block-printed for four generations. Our stitching happens in two small units outside Chennai, both women-run, both paid per finished piece rather than per hour.
It is slower than it could be. It is also the only way we know to make something we would put on our own children.
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